AnyMind Group, a Tokyo-listed business-process-as-a-service company, operates on two sides of Indonesia's creator market. It supports creators through a creator network, and it sells brands an influencer marketing platform called AnyTag. Two announcements, one from January 2024 and one from October 2025, show how the two sides are meant to work together.
The brand side: Wings Group
In October 2025 Net Influencer reported that Wings Group, one of Indonesia's major consumer goods manufacturers, had partnered with AnyMind to run influencer campaigns on AnyTag. According to the report, the platform provides influencer discovery, campaign management and performance analytics, so brands can find suitable influencers, manage collaborations and measure return on investment. Lidyawati Aurelia, AnyMind's Country Manager for Indonesia, said AnyTag would give Wings Group the technology and data infrastructure for measurable campaigns. The report also says that Indonesia's influencer market is shifting from mega towards micro and nano creators, with nano-influencers' share rising from 5% in 2021 to 11% in 2024, and cites a GroupM-GOAT Indonesia report estimating about 12 million creators producing between 500,000 and one million pieces of content a month.
The creator side: Skak Studio
In January 2024 AnyMind announced that Skak Studio, the production studio of Bayu Skak, a creator, director, comedian, screenwriter, singer and actor, had joined its creator network. AnyMind's Creator Growth team said it would support the studio's channel with back-end monitoring, channel optimisation and brand sponsorship across social platforms. Aurelia said the group would also use its creator network to give marketers in Indonesia more access to collaborate with Bayu Skak. At that point the company said it supported more than 1,500 creators across Asia Pacific through AnyCreator, its web and mobile platform for creators.
A further expansion
On 20 August 2026 AnyMind posted that it was officially announcing three new partners to its Creator Network in Indonesia. MCN Indonesia could not access the post's details, so who the partners are and what they offer is not covered here.
What the model shows
This section is MCN Indonesia's reading. Aurelia's remark about using the network to widen marketers' access to a creator shows the logic of the model: the creator network is a supply of talent for the brand platform, and the brand platform is a source of demand for the network. That can benefit both, but creators considering a network like this may want to ask how briefs are allocated, whether matches favour network members, what the network takes from sponsorship revenue and whether joining involves exclusivity. Brands, for their part, can ask whether the creators shown on the platform are chosen on fit or on network membership.
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